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Search results for “performance advertising”
What's driving Tongcheng-Elong's impressive growth in China?
08/28/2019
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12:20:07 PM
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The online travel company has judiciously capitalized on its association with Tencent, and believes it is primed for sustaining its growth in the future.
Trivago increases profitability in Q2 and returns to revenue growth in June
07/24/2019
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9:25:14 PM
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Total revenue decreased to €223.4 million in the second quarter of 2019; net income was €5.9 million.
What happens to rate parity when Airbnb is an online travel agency?
06/13/2019
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6:05:16 PM
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As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.
Online travel agency giants spent $10.6 billion on marketing in 2018
03/15/2019
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5:00:52 PM
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Expedia Group accounted for the highest amount at $5.68 billion, Booking Holdings came in at $4.96 billion.
Top five revenue management & distribution tips for 2019
03/04/2019
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5:41:33 PM
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Work with OTAs, review your cancellation policies, advertise on GHA and keep an eye on facilitated bookings.
The CRM data warehouse
03/26/2019
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4:45:12 PM
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The PMS provides information like recency, frequency, and monetary value, but never about guest preferences, demographics, or what they do when they’re not staying at that particular hotel.
Booking Holdings makes major pivot toward merchant hotel bookings
11/06/2018
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3:41:41 PM
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Booking Holdings is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow and higher commissions.
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
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